Your European growth partner

Your next chapter.Europe.

We help international businesses enter and grow in Europe. Clear strategy. Hands-on leadership. A partner who moves things forward.

Discuss your ambitions

For CEOs, shareholders and leadership teams.

Frank Heissat
Frank HeissatPresident, Tonus Consulting
30+years in sport & leisure
CEO / EMEAhands-on leadership experience
HECExecutive MBA
01 — How we help

The right next move.

Entering a new market, accelerating growth or leading change. Senior support, shaped around your priorities.

01Market entry

Build your foothold.

Decide where to play, how to compete and how to build a viable European business.

  • Country & market prioritisation
  • Positioning & go-to-market strategy
  • Distribution & operating model
A practical starting point

A market-entry roadmap: priority countries, routes to market, resources and the first decisions to make.

02Business growth

Unlock your potential.

Strengthen your routes to market and focus your resources on profitable growth.

  • Distributors & key accounts
  • Wholesale, D2C & omnichannel
  • Commercial priorities & performance
A practical starting point

A focused growth plan: priority opportunities, channel actions, clear ownership and performance indicators.

03Executive support

Make it happen.

Bring experienced leadership alongside your team to turn decisions into progress.

  • Interim & part-time leadership
  • Team & organisational alignment
  • Transformation & execution
A practical starting point

An agreed executive mandate: scope, priorities, responsibilities and a practical rhythm for decision-making and delivery.

02 — Your partner

Frank
Heissat.

President, Tonus Consulting
Annecy, France · Working internationally

Explore my experience (opens a new tab)

Strategic perspective.
Operational commitment.

Over 30 years in sport and leisure, from regional leadership to CEO roles. I understand the distance between a compelling strategy and what it takes to deliver it.

I work directly with leaders to make the important choices, mobilise the right people and build momentum on the ground. One senior partner, from the first conversation through to execution.

Selected leadership experience

Kent Outdoors · Oakley · Dakine · Puma

Regional and global leadership, alongside CEO and interim executive roles.
Let’s start a conversation

What’s your next
move in Europe?

Tell me where you are today and where you want to go. Let’s explore the next step together.